Card Geek Ad Campaign
The ad campaign was created by Beckett Media to promote sports card collecting as "America's Hobby." Professional athletes appeared on the ads holding cards of players that they idolize. David helped develop the campaign by directing photo shoots, creating ad copy, interviewing participating athletes, and working with major pro sports leagues and players' unions to secure subjects for the ads. The NFL, MLB, NBA and NHL have allowed their logos and teams to be used in the ads.

(Design by Cathy Hutzler)